Enter with certainty.
Which market, what you need to do to win, what revenue is feasible in what timeframe, and what buyers will actually pay.
Market entry
Pricing
I found Louisa a delight to work with! She has seemingly boundless energy and enthusiasm; an eye for the fine detail and also the bigger picture. She is both intelligent and highly articulate – and has a wicked sense of humour!
Carol Bernasconi
Former research partner, GfK
Your costs reprice monthly. Your prices reprice once a year.
An annual price list is a forecast. It assumes the costs inside it will sit still for twelve months. In 2025, US steel prices didn’t sit still for one: the producer price index for steel…
The exchange rate is not a pricing strategy
One product, one price list, several markets. Converting your home price into a new currency is a pricing decision, even when nobody makes it. Here is what the data says, and what to do instead.…
Nobody knows how many market entries fail. Here’s what the evidence does say.
Most market entries don’t fail. They stop. Our last piece looked at four decades of trade data and found that new export flows usually end within a year or two, quietly and early. This piece…