Enter with certainty.
Which market, what you need to do to win, what revenue is feasible in what timeframe, and what buyers will actually pay.
I found Louisa a delight to work with! She has seemingly boundless energy and enthusiasm; an eye for the fine detail and also the bigger picture. She is both intelligent and highly articulate – and has a wicked sense of humour!
Carol Bernasconi
Former research partner, GfK
Your customers will tell you almost anything. Except the price.
Your first price isn’t just a price. It’s the beginning of your commercial model. Why pricing is the commercial decision technology companies find hardest to get right, and hardest to act on. The lever everyone…
Most market entries dont fail. They stop.
Market entry gets talked about as a bet. It pays off or it blows up, and everyone knows which by the end of it. The trade data describes something much duller, and much more common.…
Renewable energy market entry. Your technology needs a pilot. Your customer doesn’t.
In three recent conversations with renewable technology businesses, the same need has surfaced. A customer pilot. One reference site. One installation running in the field and generating operating data. After that, the conversation with the…